Sunday, 26 January 2014

The Pharmaceutical Industry – its role in globalising health matters

TNCs and Globalisation
A transnational corporation is a company that operates in at least 2 countries. The HQ is generally located in the country that the corporation was founded in while remaining assets, mainly the manufacturing plants, are located in LEDCs where labour is cheap and readily available.

The influence of a transnational corporation is great and there are few parts of both the developed and undeveloped world where the influence of a transnational corporation cannot be felt. In the majority of countries, transnational corporations play a major role in the economy of the country and often have a lot of control over whether the economy is successful or unsuccessful.



These companies make large profits but the research and development of new drugs can be very expensive. The largest ten pharmaceutical companies are among the top 400 companies in the world. One of the most famous pharmaceutical companies is GlaxoSmithKline (GSK) which employs 9650 people in over 100 countries and sell their products to 179 countries. GSK’s headquarters are distributed throughout MEDCs. There are 5 in the USA, 2 in Switzerland, 2 in the UK and 1 in France.


Branded pharmaceuticals
Medicines have two names, their generic names (normally the active ingredient) and then a brand name which the manufacturer trades the drug by.

When a company discovers a new drug, it’s put through clinical trials in order to gain approval for marketing. If the trial shows that the drug is safe and effective, it’s approved and given a license. Given that testing generally takes 12 years and costs £500,000, the company that developed the drug holds the exclusive rights to the drug for 10 - 12 years in order to recuperate the money they spent on research and development. The drug company will market the drug under a brand name and the drug is protected from being developed by competitors by a patent.

When the patent expires, other companies can produce the drug however they can only sell it under another brand name or its generic name. When other companies produce the drug, they can generally do so for less and sell the drug for less money since most of the research and development has already been done. Given that branded drugs are normally 3 - 30 times more expensive than their generic counterparts they are prohibitive to the majority of the world. Consumers of branded drugs generally have no choice but to purchase the branded drugs since the branded drugs are normally prescribed by doctors, at least in the UK.

Branded drugs are more expensive up to 30 times, generic ones are simply their chemical description. They are therefore identical to their brand named equivalent. The generic name is often complex but the brand names are more well known, fluoxetine hydrochloride is branded as Prozac by Eli Lilly. The cost of the branded drugs tends to make them prohibitive for much of the world's population. Nurofen costs £1.70 for 16 tablets; Ibroprfen costs 41p for 16 tablets from Tecso.



While drug companies may seem to be profit making corporations, they do in fact bring important advances to societies. Drug companies provided numerous jobs and invest in society by paying taxes and investing in new, more advanced technologies.

Pharmaceuticals can be sold under two broad categories: generic or branded. 

Essential drugs
The WHO regularly publishes lists of 'essential drugs'. They are "those drugs that satisfy the health care needs of the majority of the population; they should therefore be available at all times in adequate amounts and in appropriate dosage forms, at a price the community can afford." 

These are generic drugs that can provide safe, effective treatment for most diseases such as diarrhoea. They are seen as important in improving the 'world's health'. But the lists are unpopular in countries which have a strong pharmaceutical industry, it is not implemented in the USA or the EU. In the USA legal action has meant that generic drugs are no longer encouraged.


Drug development
The largest profit comes from the sale of brand names in developed counties. Therefore most research is done on drugs to control non communicable disease. Patents for new branded drugs last 20 years and so are not available in generic form. Patents last for 20 years and it is illegal to make a generic copy. Therefore many new drugs that the WHO regard as essential are not available to poorer countries. 

Some companies use the profits they make in wealthier countries to subsidies research onto diseases affecting poorer countries. This leads to improved health in poorer countries, (e.g.Malaria)

Marketing and distribution
Drugs cost a lot of money to research and develop, which companies get back from the sale of their drug. The cost of patented drugs affects global health because some poorer countries may not be able to afford the drugs they need. Some pharmaceutical companies, often through deals with wealthier countries, provide free or cheaper drugs for poorer countries (e.g. anti-HIV drugs). The industry targets doctors as they prescribe the drugs for their patients. Therefore the consumer often has little say in the product used. 

Another criticism is that pharmaceutical companies and the WHO tend to treat the symptoms rather than the cause of the problem. To prevent anemia in pregnant women iron foliate, a vitamin supplement, is recommended by the WHO. But the compound is found in leafy green vegetables. It is possible that encouraging the growth of these vegetables would be more valid than promoting vitamin supplements

GlaxoSmithKline The UKs largest Pharmaceutical Company

GlaxoSmithKline is the third largest TNC  pharmaceutical company in the world. Founded in London in 2000 (GlaxoWellcome is actually the original drug company, founded in 1880), the company has grown substantially and offers products for many diseases, especially diseases common to MEDCs such as diabetes and cancer. They also have treatments for viral diseases, mental health diseases and GlaxoSmithKline offers several over the counter products such as indigestion tablets.

The company’s headquarters are located in London, with more sub-headquarters spread around the world. GlaxoSmithKline has a presence in 99 cities across 39 countries.
While GlaxoSmithKline mainly targets more developed countries, the company has several programmes that help less developed countries. Since 2008, GlaxoSmithKline has been running trials of a vaccine against malaria, which would bring unprecedented benefits to most of the world, especially less developed countries. However the drug could end up being prohibitively expensive for less developed countries given its 25 years development period. None the less, GlaxoSmithKline has made several pledges to try and bring its drugs to developing countries. The company has committed itself to lower the prices of its drugs in 50 of the least developed countries and to make its drugs more affordable to industrialising countries such as Brazil and India. In addition to this, all chemicals and processes that the company holds intellectual property rights to have been placed in a “patent pool” which will allow other companies to develop the drugs and improve upon them.

GSK Corporate and Social Responsibility
GlaxoSmithKline has numerous programmes within communities to help improve the health of those communities. Globally, GSK provides disaster relief medicines. For example, after the earthquake in Haiti, GSK committed £250,000 to the British Red Cross to fund a mass sanitation unit that prevents water borne diseases from spreading. On a more local scale, GSK provides services to local communities. Within the UK, GlaxoSmithKline has an independent living programme for young people living with disabilities. In the USA GlaxoSmithKline runs a programme to provide specialist care for homeless children. GlaxoSmithKline also runs educational programmes within the UK and USA to help develop an understanding of science issues and to encourage the young to take up careers in science.


GSK produces almost four billion packs of medicines and health care products each year, including one-quarter of the world's vaccines. It produces products for wealthy countries (e.g. Pravastatin-RL) , a drug for Coronary Heart Disease), and for poorer countries (e.g. polio vaccines).

GSK makes a large profit from drug sales but also donates some drugs to poorer countries for free. For example, GSK's donated 750 million albendazole tablets to treat over 130 million people with elephantiasis (an infectious inflammatory disease).

GSK also invests a large amount of its profit in community programmers to help people in need - 3.8% of their pre-tax profits (£282 million) in 2007.

GSK has been working on new vacancies to combat H1N1 flu strains and they have recently lowered their prices

Research – this is a critical sphere as it is this that is responsible for finding drugs that act as cures/offset symptoms of diseases. Thus, drugs to offset impact of HIV/Aids have evolved. Most research is into diseases of affluence so CHD and cancer, high blood pressure that affect many people in richer areas of the world attract a lot of investment for research and drug development. Diseases that affect many in poorer areas such as malaria receive less. However, GSK do tackle this and HIV/Aids and TB – and there is clearly a need for this, given numbers affected, its debilitating impact and rates of spread.

Production – many drugs are sold under different names – those sold by major pharmaceutical companies directly (the designer label versions) are more expensive than the copies – that perform the same function – at affordable prices. WHO provides a list of such drugs –under their actual technical name, rather than that used to market them by big brand name companies. This has led to court action having been taken in the US – so answers may relate to the purpose of production – to improve health of population or for profit.

Distribution – many companies target doctors with regard to selling their products rather than the patients – and they are sold principally forprofit. Often symptoms are treated rather than the cause – as this is more lucrative – so iron tablets are manufactured rather than changing the diet of sufferers and ensuring they eat green vegetables. The presence of drugs that are made but are not available to poorer countries is an issue – as HIV/Aids sufferers in poorer countries cannot access treatment. GSK provided 206 million tablets at special prices to poorer countries, including 120 million of these generically made.










TASK 1. Read and make notes from the above text; follow the hyperlinks to augment these and add up to date and relevant information.

TASK 2. Use your notes to answer the AS questions handed out in class.

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